Recent incidents of Cyberbullying and Bullying have once again thrusted these behaviors into national media. Seems as though every news media station these past few months have been highlighting these sad but powerful stories of cyberbullying. From NBC’s Today show, to CNN’s Anderson Coopers’ 360, everyone is asking the same question: What do we do about this trend?

The first thing we need to do is acknowledge that this is not a trend. Unfortunately cyber bullying like bullying will be here to stay. So what do we do? We need to listen to the stories and find the commonalities that are shared between the kids who were the targets of the harassment.

Pheobe Prince

In this situation we discovered a young lady in transition. Transitioning from not just one school to the next, but even more challenging, transitioning from one country to another. As we have all at some point transitioned in our life, the importance of friends and friendship is critical in the transition. As we leave the comfort and safety of our true friends, we strive to find that same comfort and safety with new friends. In this transition I can only imaging the emotional pressure Phoebe was feeling during this transition and making new friends.

Ryan Halligan

One of the first cases of cyber bullying to reach national news. Once again we find a young man in search of positive peer connections. Unfortunately, Ryan’s story was not one that happened over a short period of time. The bullying behavior Ryan experienced was an accumulation of pressure, emotions, and harassment that he lived for many years. Once social networking and the ability to communicate via the Web became mainstream, the bullying via internet for Ryan, not only increased, but now it was viewed by anyone and everyone. The viewing audience became larger. The group dynamics in this situation became a true player in the outcome of this story.

Megan Meir

Probably the most well known cyberbullying case that we have experienced. This particular situation brought to light how powerful emotions become in the cyberworld. The dynamics to this situation, although a bit different than the previous, still can fall back on the power relationships have on the emotions of young kids during adolescence. Whether or not the boyfriend that cut it off with Megan was real or not, in Megan’s mind the relationship was real. The lost of that relationship is what became the catalyst for Megan to end her life at too young of an age.

Learning from these stories: What do we do?

It is not about building up the strengths and character of the individual, it is about getting the individual connected to a peer group, so that the physical need to belong is fulfilled. Relationships in the cyberworld are a real player in the adolescent development of our kids. The question I am asking to audiences now is “has the virtual world and the real world collided and become one?” If so, then we treat cyberbullying just like we treat schoolyard bullying. Stop waiting for a software to block the behavior. Focus on building a community of kids who take care of one another! We cannot build programs that simply give a kid strategies as an individual to deal with the bullying. We have to focus on the group and building a group of kids whose purpose is for kids to take care of kids. This group needs an identity on and off campus, and there must be a process in place to get all kids connected to the group. In the situation of Phoebe Prince, the school administration could have simply got her hooked into the group, and because the group is based on Kids Taking Care of Kids, the group would have got her through her transition. Take a look at www.plusprogram.org . This program has discovered how to get kids to take care of one another. PLUS focusses on the importance of membership and belonging, it sets a purpose of kids taking care of kids, includes a rite of passage into the identity to further the commitment to the purpose, and keeps the kids engaged in communication activities so that when the next Phoebe Prince, Ryan Halligan or Megan Mier go through these tough times, they have a group they feel a connection to that they can go to for help.

In developing school based approaches to create safe schools and positive school climates the single most important factor that youth leadership programs neglect to focus in on is the importance of developing a sense of belonging to a group identity for young people.  We know that  “After transition to middle school, peers become primary sources of support and motivation to achieve while the quality of teacher-student relationships tends to decline with time” (Wentzel, 1996).  As we set a calendar each year to tackle the critical issues in youth development with great activities, assemblies, and orientations, we must first address the importance of a student body feeling included or connected to the youth leaders facilitating the activities. A major finding of 90,000 students grade 7-11 is that when students feel connected (i.e., feel close to people at school, happy to be at school, part of the school, treated fairly, feel safe) to their school that this “connectedness” is protective against every health risk behavior—alcohol use, suicidal attempts, teen pregnancy, and acts of violence towards others.  It is this “connectedness” that we must establish as a foundation of our youth leadership program. 

A youth leadership model that takes on this approach is the PLUS Program (Peer Leaders Uniting Students) model. PLUS was founded out of this necessary fundamental need to feel a sense of belonging to a group identity.  This need for a sense of belonging to a group, becomes the catalyst to engage youth in meaningful participation facilitated by the group in which they feel this sense of belonging to. The PLUS model seeks to protect, connect and educate kids in an effort to create a culture on campuses and in communities where inclusion is a reality for young people.  Steps to implementation include.

Step 1: Identify and train a team of Youth Leaders to become a branch of youth leadership on a campus known as the PLUS team.  This could be a team as small as four and as large as you want it. These leaders are handpicked by an advisor and should represent an array of the student body and have a natural leadership quality of influence over other students in their peer group.  Embedded in the PLUS identity is a mission of Kids Taking Care of Kids.

Step2: The PLUS team will facilitate an ongoing activity throughout a school year called a PLUS Forum. What separates PLUS from other youth leadership models is the investment into the PLUS Forum process. This process is facilitated peer to peer and incorporates a sequential set of activities, which gather data and serve as a rite of passage into the group identity (PLUS).  This forum process is the catalyst to create ownership and commitment in the actions of the group, purpose in the message, and the meaningful participation individuals experience on an ongoing basis.  The PLUS Forum enables schools with the ability on a regular basis to assess the emotional climate and social norms of their campus through student surveys and discussions they administer during the forums.  These forums empower students with a voice to be active members in discussions that identify critical issues on campus and the overall development of a safe school environment. 

Step 3: What makes the PLUS program an effective approach to youth development is the commitment to sustaining the actions, identity and purpose of PLUS with a calendar of events.  The concept of connecting individuals to a group identity, to establish a sense of belonging will only last as long as that individual engages in actions under the identity.  As soon as an individual no longer feels a connection to the identity, we have lost the purpose PLUS.  All assemblies and activities that focus on critical issues like bullying, youth violence, and building school climate are organized under the context of the PLUS identity and the mission of Kids Taking Care of Kids.

A positive school climate is a result of youth leadership programs making campuses personal and not impersonal. When developing the PLUS model the question was asked, “What would happen with racism, gangs, bullying, fear and violence, if we all felt a sense of belonging and identity to the same team?” When an individual feels a healthy sense of belonging in their environment, it positively impacts their motivation, success, health and happiness.              

http://www.cnn.com/2009/LIVING/wayoflife/11/11/o.too.much.communication/index.html#cnnSTCText

Research shows that individuals who are being cyberbullied, are so by someone they know and consider a “Friend”. Are they really a friend though? Because of technology advancements like social networking sites and smart phones kids can access kids 24/7 and data is coming back that shows this next generation is reporting to be more social than any generation before.  Are they more social or are they just online more?   They are building real relations around the clock with virtual people they have never met in person and they consider them to be “friends”. The article references the MySpace case two years ago where the young girl took her own life over a break up with a Virtual Boyfriend, who she never met in real life. Whether or not they never met, her emotions were as though they did. Social Networking sites have blurred the need for real Relations and building emotional trust between real friends. Do you think this next generation will define friendship much different than previous generations?  How might parents, schools, and community respond to the emerging trend of virtual friendships?

If we want to know what is going on in the cyberworld with our kids,

we need to get into the cyberworld!

A new frontier has developed and for many parents it is foreign to us.  This new frontier is the Cyberworld.  This world offers our kids some pretty amazing things that can help foster their growth as an individual and provide information that accelerates their educational learning opportunities.  Developed as an educator’s tool for sharing, the internet and cyberworld has quickly taken on a dark side.  To understand the risk factors associated with this dark side, parents must get into the cyberworld immediately. 

For some parents, navigating in the cyberworld is an everyday occurrence and something that comes naturally.  For a much larger population, the cyberworld can be intimidating and an environment parents hesitate to frequent.  Bottom line though, is that our kids are there, so we must be there too. 

The following will help parents get into the cyberworld with their kids. By no means are these tips universal and work for every situation.  We need to understand that the dark side of the internet and the actions in the cyberworld is a human behavior, and working with a human behavior, nothing is universal.  Each family is different and each family needs to take the time to discover what works for your situation and your family.

1.                  Centralize the computer –Put the online accessibility of the computer in a room that is frequented by parents constantly.  Make the computer screen be viewable.

2.                  Consistent Communication – Probably the most important strategy we can resource to as parents is simply establishing consistent communication with our kids who are going online.  Establish proactive communication with your kids that focuses on their online etiquette and behavior.  This channel of consistent communication will not only develop trust, but will also serve as a lifeline for our kids when they experience a threatening situation in the cyberworld. 

3.                  Online Experience and Knowledge – Parents must become tech savvy and experienced with online applications.  It is critical that parents spend time navigating through the internet on their own and learning the capabilities of the computer.  Sign up for classes which keep up with the currents trends and changing technology.  The more knowledge a parent can develop about the internet and risk factors associated with it, the better equipped parents will be to secure the safety of children while online.

4.                  Blogging, Chatrooms and Social Networking Sites – Along the same lines as Online Experience and Knowledge discussed in #3, parents need to develop an understanding of how Blogging, Chatrooms, and Social Networking sites operate.  Create a user identity and spend time in chatrooms which your kids might frequent.  What are the discussions like?  Are they appropriate? When MySpace and other social networking sites are used with responsibility, they are a tremendous tool for kids to connect with one another and stay in contact.  Unfortunately it is when these social networking sites are abused do they turn into a risk factor for our kids.  Spend some time in the social networking sites and discover the safety features each one has to offer.

5.                  Be There: Establish an Emergency Communication System – Assure rapid communication with your child while they are online.  Parents can not spend every minute of the day next to their child while online.  Software is available to help your kids report and document these situations.  CyberBully Alert allows parents to be notified by their child and parents will have a saved screen shot to use for documentation.

Around the country, more and more of our young people are falling victim to cyber bullying – the use of electronic devices such as an Internet-connected computers to bully, harass, intimidate or humiliate another individual. But where is all of this online cyber bullying taking place? The following list provides insight into the sites most commonly being used for cyber bullying as well as why and how this problem is occurring.

MySpace Cyber Bullying

MySpace is the number one social networking site for high school age students and younger. How popular is MySpace? Rupert Murdoch bought the company $580 millions dollars just a few short years ago and now the company’s value is several times that already huge figure.

Most kids use MySpace to set up profiles and share information about themselves, their favorite music, Hollywood stars and other interests with kids in their school or neighborhood. For most, MySpace represents a fun form of self-expression that utilizes the latest online technology.

But a small percentage of kids use MySpace for cyber bullying. This can be accomplished in several different ways, including:

• Posting hateful information on another person’s MySpace page.
• Posting hateful information about another person on your own MySpace page
• Creating a new MySpace profile for the sole purpose of bullying another individual.

However it is executed, cyber bullying on MySpace remains a significant problem. While many chalk it up to “kids being kids”, more and more are starting to realize that a nasty post on someone’s MySpace page is as bad or worse that a taunt yelled across the schoolyard.

Facebook Cyber Bullying

Facebook is similar to MySpace except that it is geared towards a slightly older audience (the music and customization functionality is a lot less robust than found on MySpace) but is still being used by cyber bullies to harass their classmates and ex-friends. The rules of engagement are similar to those found in MySpace: people will either use their own profile to harass others, or create fake identities and build profiles to harass other people or dupe them into thinking another person is interested in them (romantically or as a friend).

Twitter Cyber Bullying

One of the fastest growing social media enterprises, Twitter allows people to “follow” one another by posting regular updates about their activities. Twitter is seeing a growing number of cyber bullying incidents as more and more kids figure out how to post hateful, harassing information about their friends and deliver it “via Tweet” to as many followers of the site as they can.

Website Cyber Bullying

In the most extreme cases of cyber bullying, many kids are going to the trouble of building entire websites from scratch in order to use them to humiliate another individual. A common method for doing this is to buy a URL from godaddy.com that humiliates the target (such as www.lisaisugly.com) then fill it with unkind postings and photos (Photoshopping a person into uncompromising positions is a highly used form of cyber bullying) then spreading word about the site to others via email, social networking, etc.

Cyberbullying is a growing problem in the United States and throughout the world. The act of Cyberbullying occurs when individuals use the Internet to harass or embarrass other people. Most often, cyberbullying occurs between kids who go to the same school or live in the same neighborhood.

But what are the tools of cyberbullies that allow them to hold such sway over their peers? The following is a list of five technologies currently employed by cyberbullies to intimidate other kids.

1. MySpace, Facebook and other social networking sites - Currently the leading medium for cyberbullying incidents around the United States, social networking sites have become the instrument of choice for those kids and teens who look to humiliate other young people. These sites provide a means for individuals to post embarrassing photos, conduct mean-spirited online polls and other forms of cyberbullying. Another growing concern in this area is the theft of user IDs and passwords. When one individual steals another’s login information, they can go into their account and make statements in that person’s name. The results can be socially devastating to a teenager or adolescent.
2. Instant messaging - Instant messaging is a staple of major Internet companies such as AOL, Yahoo, Google (through its Gmail service) and MSN. Unfortunately, it is also used as a means of harassment. Many kids have adopted fake screen names and then used these account to “ping” their enemies with profanity and threats of violence.
3. Email – Email is a relatively anonymous act, especially if an individual goes by a screen name that bears no resemblance to their actual name. Email is used to send threatening letters and images, and can be the delivery device for rumors and falsehoods about an individual. Although many kids have moved on to social network sites as a means for their cyber bullying, email remains an “old school” way of performing this hateful act.
Give your child the ability to report cyber bullying incidents instantly with CyberBully Alert Software.
4. PhotoShop – Surprisingly, the world’s most popular photo editing software is also a device used in many cyberbullying cases. In most cases, one individual will take a photo of another person and alter it so that the victim appears to be in a compromising position, or doing something they should not be doing. Digital camera and camera phones in general have been a problem in Cyberbullying cases – as they give individuals the power to take hidden or unwanted photos of another person, and then spread them instantly across the Internet.
5. Blogs – Many teenagers have gone so far as to create entire blogs focusing on their rivals or enemies. These blogs invite user participation via comment posts and create a permanent entity that intimidates the individual in question. Blogs are easy to set up and can be created anonymously, which only serves to make the problem that much worse. With little accountability, the bully is free to let loose a stream of destructive and hurtful language.

CyberBully Alert is an innovative new technology that helps families fight back against online predators and cyberbullies.