Recent incidents of Cyberbullying and Bullying have once again thrusted these behaviors into national media. Seems as though every news media station these past few months have been highlighting these sad but powerful stories of cyberbullying. From NBC’s Today show, to CNN’s Anderson Coopers’ 360, everyone is asking the same question: What do we do about this trend?

The first thing we need to do is acknowledge that this is not a trend. Unfortunately cyber bullying like bullying will be here to stay. So what do we do? We need to listen to the stories and find the commonalities that are shared between the kids who were the targets of the harassment.

Pheobe Prince

In this situation we discovered a young lady in transition. Transitioning from not just one school to the next, but even more challenging, transitioning from one country to another. As we have all at some point transitioned in our life, the importance of friends and friendship is critical in the transition. As we leave the comfort and safety of our true friends, we strive to find that same comfort and safety with new friends. In this transition I can only imaging the emotional pressure Phoebe was feeling during this transition and making new friends.

Ryan Halligan

One of the first cases of cyber bullying to reach national news. Once again we find a young man in search of positive peer connections. Unfortunately, Ryan’s story was not one that happened over a short period of time. The bullying behavior Ryan experienced was an accumulation of pressure, emotions, and harassment that he lived for many years. Once social networking and the ability to communicate via the Web became mainstream, the bullying via internet for Ryan, not only increased, but now it was viewed by anyone and everyone. The viewing audience became larger. The group dynamics in this situation became a true player in the outcome of this story.

Megan Meir

Probably the most well known cyberbullying case that we have experienced. This particular situation brought to light how powerful emotions become in the cyberworld. The dynamics to this situation, although a bit different than the previous, still can fall back on the power relationships have on the emotions of young kids during adolescence. Whether or not the boyfriend that cut it off with Megan was real or not, in Megan’s mind the relationship was real. The lost of that relationship is what became the catalyst for Megan to end her life at too young of an age.

Learning from these stories: What do we do?

It is not about building up the strengths and character of the individual, it is about getting the individual connected to a peer group, so that the physical need to belong is fulfilled. Relationships in the cyberworld are a real player in the adolescent development of our kids. The question I am asking to audiences now is “has the virtual world and the real world collided and become one?” If so, then we treat cyberbullying just like we treat schoolyard bullying. Stop waiting for a software to block the behavior. Focus on building a community of kids who take care of one another! We cannot build programs that simply give a kid strategies as an individual to deal with the bullying. We have to focus on the group and building a group of kids whose purpose is for kids to take care of kids. This group needs an identity on and off campus, and there must be a process in place to get all kids connected to the group. In the situation of Phoebe Prince, the school administration could have simply got her hooked into the group, and because the group is based on Kids Taking Care of Kids, the group would have got her through her transition. Take a look at www.plusprogram.org . This program has discovered how to get kids to take care of one another. PLUS focusses on the importance of membership and belonging, it sets a purpose of kids taking care of kids, includes a rite of passage into the identity to further the commitment to the purpose, and keeps the kids engaged in communication activities so that when the next Phoebe Prince, Ryan Halligan or Megan Mier go through these tough times, they have a group they feel a connection to that they can go to for help.

In developing school based approaches to create safe schools and positive school climates the single most important factor that youth leadership programs neglect to focus in on is the importance of developing a sense of belonging to a group identity for young people.  We know that  “After transition to middle school, peers become primary sources of support and motivation to achieve while the quality of teacher-student relationships tends to decline with time” (Wentzel, 1996).  As we set a calendar each year to tackle the critical issues in youth development with great activities, assemblies, and orientations, we must first address the importance of a student body feeling included or connected to the youth leaders facilitating the activities. A major finding of 90,000 students grade 7-11 is that when students feel connected (i.e., feel close to people at school, happy to be at school, part of the school, treated fairly, feel safe) to their school that this “connectedness” is protective against every health risk behavior—alcohol use, suicidal attempts, teen pregnancy, and acts of violence towards others.  It is this “connectedness” that we must establish as a foundation of our youth leadership program. 

A youth leadership model that takes on this approach is the PLUS Program (Peer Leaders Uniting Students) model. PLUS was founded out of this necessary fundamental need to feel a sense of belonging to a group identity.  This need for a sense of belonging to a group, becomes the catalyst to engage youth in meaningful participation facilitated by the group in which they feel this sense of belonging to. The PLUS model seeks to protect, connect and educate kids in an effort to create a culture on campuses and in communities where inclusion is a reality for young people.  Steps to implementation include.

Step 1: Identify and train a team of Youth Leaders to become a branch of youth leadership on a campus known as the PLUS team.  This could be a team as small as four and as large as you want it. These leaders are handpicked by an advisor and should represent an array of the student body and have a natural leadership quality of influence over other students in their peer group.  Embedded in the PLUS identity is a mission of Kids Taking Care of Kids.

Step2: The PLUS team will facilitate an ongoing activity throughout a school year called a PLUS Forum. What separates PLUS from other youth leadership models is the investment into the PLUS Forum process. This process is facilitated peer to peer and incorporates a sequential set of activities, which gather data and serve as a rite of passage into the group identity (PLUS).  This forum process is the catalyst to create ownership and commitment in the actions of the group, purpose in the message, and the meaningful participation individuals experience on an ongoing basis.  The PLUS Forum enables schools with the ability on a regular basis to assess the emotional climate and social norms of their campus through student surveys and discussions they administer during the forums.  These forums empower students with a voice to be active members in discussions that identify critical issues on campus and the overall development of a safe school environment. 

Step 3: What makes the PLUS program an effective approach to youth development is the commitment to sustaining the actions, identity and purpose of PLUS with a calendar of events.  The concept of connecting individuals to a group identity, to establish a sense of belonging will only last as long as that individual engages in actions under the identity.  As soon as an individual no longer feels a connection to the identity, we have lost the purpose PLUS.  All assemblies and activities that focus on critical issues like bullying, youth violence, and building school climate are organized under the context of the PLUS identity and the mission of Kids Taking Care of Kids.

A positive school climate is a result of youth leadership programs making campuses personal and not impersonal. When developing the PLUS model the question was asked, “What would happen with racism, gangs, bullying, fear and violence, if we all felt a sense of belonging and identity to the same team?” When an individual feels a healthy sense of belonging in their environment, it positively impacts their motivation, success, health and happiness.              

http://www.cnn.com/2009/LIVING/wayoflife/11/11/o.too.much.communication/index.html#cnnSTCText

Research shows that individuals who are being cyberbullied, are so by someone they know and consider a “Friend”. Are they really a friend though? Because of technology advancements like social networking sites and smart phones kids can access kids 24/7 and data is coming back that shows this next generation is reporting to be more social than any generation before.  Are they more social or are they just online more?   They are building real relations around the clock with virtual people they have never met in person and they consider them to be “friends”. The article references the MySpace case two years ago where the young girl took her own life over a break up with a Virtual Boyfriend, who she never met in real life. Whether or not they never met, her emotions were as though they did. Social Networking sites have blurred the need for real Relations and building emotional trust between real friends. Do you think this next generation will define friendship much different than previous generations?  How might parents, schools, and community respond to the emerging trend of virtual friendships?